Sri Lanka Taj airport hotel expanding, rebranded

Sept 24, 2010 (LBO) - Sri Lanka's Taj Airport Garden Hotel, a 130 room hotel will be expanded with 100 more rooms and rebranded under the group's 'The Gateway Hotel' as part of a renewed marketing push, officials said.
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"The rebranding will take place from January 2010," general manager Mathew Thomas said.
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"In two months 40 rooms will also be upgraded.

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The piling for the 100 new rooms has already started."

The hotel is now classified 4-star in Sri Lanka but it will move to a higher classification with the completion the expansion program ends in two years, Thomas said. The Taj managed hotel is owned by Sri Lanka's Hirdramani group, which is funding the expansion.

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The Taj Resorts Hotels and Palaces group now has 17 properties under the Gateway Hotel umbrella and 17 more under development, he said.

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"It is a process that involes that involves huge amount of change of attitude, and traning," Ajoy Misra, senior vice president, sales and marketing of Taj said.

" We do not rebrand a hotel until it is ready to speak and breathe the brand.

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"

Sri Lanka's has seen a steep increase in tourist arrivals since the end of a 30-year war in 2010 and the Airport Garden Hotel is near the island's on

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