With the launch of amanté’s e-commerce platform, customers in Sri Lanka and beyond can purchase the premium lingerie brand with minimum hassle. The online portal is designed to suit today’s fast paced lifestyles, where convenience is key. It will enable women, or the men in their lives, to choose lingerie online and have them delivered to their doorstep be it in Sri Lanka or overseas. With the firm belief that fine lingerie is the privilege of every woman, amanté began operations in Sri Lanka in over 3 years ago. The brand embodies two decades of excellence by MAS in the field of lingerie and close-to-skin apparel manufacturing. amanté products are tailored to suit the silhouettes and preferences of the South Asian woman; making it the preferred brand of thousands of women who seek premium lingerie. The online portal is many things at once. It’s the one stop destination for a busy woman seeking to do her lingerie shopping on the go, the painless solution for a woman who prefers to do her lingerie shopping in private and the ideal place to find the perfect gift for that special woman in a gentleman’s life. The portal will initially offer the full range of amanté bras and panties online, later extending to the full amanté portfolio of sleepwear, swimwear and sportswear. Speaking on the brand’s growth plans and expansion, General Manager amanté Sri Lanka & Bangladesh, Sasanka Bandara stated that ecommerce will grow to be a key channel in the Sri Lankan retail sector with the growth of ICT and mobile penetration. With the growth of online retailers, today’s consumer will continue to seek not just value and price but convenience and ease of access. Further, online channels will give consumers access to view a brand’s product range at leisure, identify the style of choice and visit the Boutique subsequently; giving a new dimension to traditional retailing. “The e-commerce site of amanté has been designed taking in to account the desires of the modern fashion-forward consumer,” noted Varuni Vanderpoorten, Brand Manager, amanté Sri Lanka. The online platform will focus on these consumers who seek premium lingerie; while rewarding them for their patronage and loyalty. She went on to state that online shopping as well as the delivery of goods and unwrapping will create an all-around unique shopping experience. The online shopping experience at global.amantelingerie.com offers island wide delivery within 2 working days for Western Province orders and a maximum of seven days for all other locations. Moreover, the products can also be shipped internationally to customers across the globe. amanté products are shipped via a reputed courier with a tracking number provided for customer convenience. While Credit Card payments are accepted, Sri Lankan consumers will be eligible to pay cash on delivery and benefit from free shipping during the initial months. They would also be able to exchange items at the amanté Boutiques in Colombo or Kandy if required. The move to facilitate online purchases unlocks diverse new markets for amanté – giving consumers worldwide the chance to directly interact with a Sri Lankan brand of international standards. Such individual initiatives will work in tandem with the efforts of the fashion and apparel industries to popularise Sri Lankan designer brands on a global scale.