VW targets sales of 100,000 cars in India by 2014

NEW DELHI, August 19, 2009 (AFP) – German automobile giant Volkswagen AG, seeking to tap into India’s fast-growing vehicle market, said Wednesday it hopes to sell 100,000 cars by 2014 in the country. Europe’s largest car manufacturer said it would accelerate its sales in India using the planned launch next year of its popular mass-market Polo hatchback and sedan models.

In 2008 Volkswagen India sold 1,566 vehicles and in the year 2009 the company hopes to double that figure.

Volkswagen, which wants to reduce reliance on saturated Western markets, aims to increase the number of cars it sells in India to 100,000 cars in five years, Volkswagen India’s director for passenger cars, Neeraj Garg, said.

The company plans to launch the hatchback Polo model during the first half of 2010 and the sedan model in the second half of next year.

“I am totally confident we can achieve this sales increase,” Garg told AFP.

“We need to have a product in the mass market (in India) and for that the Polo is the right car,” Garg said.

“The premium hatchback segment in India is showing very promising growth — there’s huge opportunity,” he added.

The Polo will be manufactured a