Singer (Sri Lanka) PLC, the country’s premier consumer durables retailer, together with Sony International, has appointed Sri Lanka’s leading musical duo Bathiya and Santhush (BNS) as brand ambassadors for Sony audio products in the country.
The official MoU was signed between Kumar Samarasinghe – Marketing Director, Mahesh Wijewardene – COO, Piyum Jayatilaka – Senior Marketing Manager of Singer Sri Lanka PLC and the two pop stars Bathiya Jayakody and Santhush Weeraman during a special ceremony organised recently at the Singer Sri Lanka PLC Head Office in Colombo. Justin Wong (Branch Head) and Dilshan Gammampila (Head of Marketing) of Sony International (Singapore) Ltd – Sri Lanka Representative Office as well as Tharaka Warnakulasuriya Brand Manager for Sony from Singer Sri Lanka were also present at the occasion.
Singer Sri Lanka offers a wide range of Sony audio products including headphones, wireless speakers, mp3 players, high-resolution audio, audio systems, digital voice recorders, boomboxes, radios, portable CD players, home theatre systems and accessories. All Sony audio products come with one year warranty and will be available through Singer Plus, Singer Mega, Sisil World and dealers islandwide.
The pop duo Bathiya & Santhush (BNS) are one of the biggest musical acts to hit the Sri Lankan musical scene since the 1990s, mixing Sinhala, Tamil, and English lyrics in their originals, while also using Hindi language and remixing songs to bring out their contemporary style and thereby revolutionising the music industry in the country. Apart from being two of the most innovative music personalities of this generation and a household name across the island, they are known as two of the most successful entrepreneurs in the Sri Lankan music industry.
Expressing his views at the event, Kumar Samarasinghe Marketing Director Singer Sri Lanka PLC stated, “Bathiya and Santhush are two of the most popular musicians in the country with a massive following among the youth. Singer Sri Lanka, together with Sony International, is proud to appoint them as Brand Ambassadors for Sony audio products. BNS have been in the music industry for nearly 20 years and demonstrated their creative genius and their innate ability to connect with their millions of fans through their music. We strongly believe that the cutting-edge technology, fine craftsmanship and superior sound of Sony audio products are the perfect match to the dynamic music produced by this duo.”
“Joining hands with two of Sri Lanka’s most talented and accomplished musicians is indeed a momentous occasion for Sony in Sri Lanka. We are confident that these two highly-talented individuals will be the perfect brand ambassadors for our world-class range of Sony audio products. Their music will sound even better on our products and I am sure their millions of adoring fans will be looking forward to what BNS together with Sony have to offer,” stated, Justin Wong Branch Head Sony International (Singapore) Ltd – Sri Lanka Representative Office.
Commenting about the partnership, Bathiya Jayakody stated, “As musicians, we are always conscious about the quality of the sound that we listen to as well as what we produce for our legions of fans. By using Sony audio products, you are guaranteed to get the very best in sound technology and experience a new level of audio excellence. This makes it a perfect fit for us as striving for that next level of musical excellence is what we always aim for.”
In addition to Sony, Singer Sri Lanka is renowned for offering consumers a wide range of top-quality international brands Singer Sri Lanka is renowned for offering consumers a wide range of top-quality international brands, engaging with its consumer base through the largest distribution network in Sri Lanka of over 420 retail stores and 600 dealers spread island-wide and an equally-established after sales service network. In order to provide consumers with greater flexibility when making purchases, Singer offers consumers interest-free schemes, special discounts, trade-in discounts, free offers and credit card offers.The company has won numerous awards for such efforts and out of all SINGER has been the number one People’s brand in the country for twelve consecutive years.