LONDON, June 13 (Asia Pulse) – In the world of hi-tech
gadgetry, you no longer need to keep up with the Joneses but
with the Patels. Analysis of buying behaviour among people with common
surnames has found that those called Patel are most likely to
own must-have gadgets.
Based on 12 months of sales figures for a range of the
latest digital goods, Patels topped the chart, spending an
average of 2,315.40 pounds (US$4,504) on high-tech gadgets.
The second surname was Wilson, with Hughes the third.
Although Jones, the second most common surname, trailed at
16th, way behind the Browns, Taylors and Smiths.
Patel is one of the most common surnames in Britain’s Asian
community. A large number of them live in Leicester, where they
migrated after being ousted from Idi Amin’s Uganda in the early
The Patel community has since flourished in various fields,
In Leicestershire, cricket matches are often
held between teams whose all members have Patel as the
Pixmania.com, an online electronic retailer, which carried
out the high-tech gadgets consumer survey, said: “Keepin