(News Release) – Ceylon Biscuits Limited (CBL), Sri Lanka’s largest local food and confectionery conglomerates in Sri Lanka recently concluded its 2014/15 Annual Distributor Convention and Sales Star Awards Ceremony, at the Sri Lanka Exhibition & Convention Centre, Colombo.
The objective of this annual event was to evaluate and appreciate the contribution of the Company’s field sales force and distributors towards the progress of the organization during the previous financial year, recognizing individuals who have been distributing CBL products for decades as well as their top sales performers.
During the event, CBL also announced their success in achieving impressive set sales targets, confirming the Group’s current strong financial position. The Company acknowledged this growth due to the achievement and contribution of the entire workforce and star sales performers.
CBL’s colourful 2014/15 Annual Distributor Convention and Star Awards, was conducted amidst a large gathering including the Board of Directors, field sales personnel, distributors from various parts of the country, CBL Senior Managers and business partners.
At the convention, several product presentations showcasing CBL’s winning brands such as Munchee, Lanks Soy, Samaposha, Tiara and Ritzbury illustrated substantial growth during the previous financial year while retaining the leadership position in the respective markets.
Throughout the ensuing financial year, Munchee the flagship brand of CBL has maintained its undisputed leadership position in the Sri Lanka biscuits industry through the strong leadership positions in Crackers, Marie and Lemon Puff categories. Moreover, Munchee continues to reign as the most sought after product range delighting customers. Achievement of these accolades was also highlighted during the Awards Ceremony.
A highlight of the event was honouring longstanding island-wide distributors for their partnership with the Group.
The contribution towards CBL’s success in achieving set sales targets for the financial year 2014/15 was also recognized through the admirable contribution done by the Junior and Senior Sales Force members .
Nuwara Eliya Territory Sales Officer for Munchee Biscuits, H.M Sagara Priyanka of Range B won the prestigious CBL Sales Star award for the highest overall performance as the most outstanding Territory Sales Officer. Gayan Chaminda , the Pasyala Territory Sales Officer for Ritzbury and Tiara won the range A outstanding star award.
Dambulla Territory Sales officer Sagara Wickramasingha won the senior star award of the C Range, which handles Lankasoy and Samaposha sales for his excellent performance. Junior Territory Sales Officer R. Jasotharan of Vallachenai from range A bagged the Junior Star Award, recording the best performance in the Junior Territory Sales Officers category of all three ranges.
Based on the unveiled theme for the new financial year , the Sales and Marketing teams of CBL outlined their plans to support the objectives of the Group as well as achieve their targets. Noteworthy was the launch of a host of new Munchee, Lankasoy, Samaposha and Ritzbury products soon to be introduced in the local market.