Destination Sri Lanka

Government is putting together US$ 4 mn to promote Sri Lanka as a tourism destination.
A fund of US$ 1 mn to develop professionalism in the tourism industry is also on the cards.


rnThis was revealed at the launch of the Sri Lanka Association of Tourism and Travel an umbrella organization for the leisure sector.rn

rnldblquote For the first time Sri Lanka will have a destination marketing appropriational budget in excess of US$ 4 million and a fund of US$ 1mn to develop or professionalism through the institute. These funds are expected to be utilized through the fund effective April 2003, dblquote SLATT President Udaya Nanayakkara said.


rnThese are to be implemented through the tourism task force and the tourism law due to go through parliament soon.rn

rnThe tourism and travel association will also look towards regional cooperation among the trade, to promote South Asia as a single destination. rn

rnldblquote The agreement reached during this year for the formation of South Asian Federatio

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