Dec 04, 2014 (LBO) – Sri Lankan companies should adopt the digital change in advertising to drive growth due to increasing number of mobile and internet penetration in the island advertising expert said. œDigital media is gaining popularity all across Asia and it is becoming imperative for brands to go digital, CVL Srinivas, Chief Executive of Group M South Asia said.
œIf you come across market like India, the Google advertising market is about 8 percent from the total advertising cost,
œSri Lanka spends 4 to 5 percent from the total advertising cost into digital marketing.
He was speaking at a press conference held recently to announce the œGroupM circuit Colombo 2014, a forum to discuss about the issues and marketing tools in digital media. The conference will held today at Colombo.
Srinivas said markets like Australia, United Kingdom and United States spend 20 to 25 percent from its total advertising cost in digital media.
œThe amount of the money spends on traditional media is coming down, he said.
œAustralia, UK and US spend more than 20 -25 percent in digital media. That are the numbers in more mature market,