The additional awards include 10 marcom award categories such as PR, direct response marketing, corporate promotional material and interactive marketing.rn

rnMarcom Awards are given for excellence in high technology and interactive advertising, public relations and marketing communications. rn

rnThe move comes as public relations, direct marketing and other below the line tools are taking over from traditional above the line advertising to cope with the demands and difficulties of a lagging economy. rn

rnAn increasing number of advertising agencies now actively provide PR as an integral part of all promotional activity.rn

rnIn addition, direct marketing and internal marketing tools have been enhanced to accommodate the reclining budgets of the clients. rn

rnMeanwhile, SLIM has also included a slot for retail advertising endash a fast developing segment. rn

rnPromoters hope the additions would accommodate the rapid changes in the advertising landscape and help the industry make a leap into new and

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