Sri Lankas only two lottery firms are sprucing up their act as the private sector readies to take up the gamble.
On Tuesday the National Lotteries Board (NLB), the dominant player, announce a series of self regulation measures and sales strategies aimed at propping up its annual earnings to Rs.
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6.2 billion at the end of 2003, from its 2002 revenues of 4.
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8 billion. rn
rnTop on the self-regulation agenda is a social awareness campaign, educating lottery lovers to invest only their spare money in the gamble. rn
rnOfficials say a large number of households with daily earnings well below US$ 2, invested in lotteries with the dream of winning the jackpot endash depriving the family of a meal or education for a child. rn
rnAn estimated 10 per cent of the population, particularly from the low income segment purchase lottery tickets regularly. rn
rnIn addition, the NLB Chairman Imtiaz Ismail said the Board had decided to clamp down on child labour and undue influence on minors, imposing a minimum age