Many international chains have put down cash to build hotels and resorts across the tropical island, while the government sets about building infrastructure to support the tourism boom.
Nalaka Godahewa, who heads Sri Lanka's Tourism Development Authority said while European businessmen pass-up an opportunity to invest in Sri Lanka, Chinese and Indian investors have moved in to fill the void.
"Ours is a virgin market. Unfortunately what’s happening is the Europeans are holding back," Godahewa was quoted in an interview with a British newspaper.
"They’re listening to all these media stories talking about a problem in Sri Lanka
Western governments have often been critical of Sri Lanka human rights record, particularly the way the island handled the f