Sri Lanka tractor firm expects brisk sales in the north

July 29, 2011 (LBO) – Sri Lanka’s Brown & Company, which claims market leadership in agricultural tractors, said it expected sales of around 1,000 units in the next six months with 45 percent coming from former war-torn areas. Sri Lanka Insurance chief executive Mohan de Alwis said the firm was looking to expand its insurance business in the agriculture sector.

Weerasingha said tractor sales were heavily dependent on favourable weather and farmer incomes. In the minor ‘Yala’ agricultural season the firm expects sales of about 600 units and about 1,000 units in the ‘Maha’ main season.

More than 95 percent of tractors are sold to farmers and only a small part went to construction and other sectors, he said.

Browns, a 135 year old company has started selling equipment to mechanize the agriculture sector in 1950 and 40,000 out of a 50,000 tractor population in the country had been sold by his firm, Weerasingha said.

Massey Ferguson and TAFE are jointly produced. He said Massey Ferguson tractors sold 35 years ago are still on the road. Brown & Company also offers a facility to completely refit old units and extend their life.

Sri Lanka’s north and east are rich agricultural areas and the end of a 30-year wa