Mar 03, 2015 (LBO) – Sri Lanka’s Colombo Stock Exchange (CSE) today announced the launch of Facebook and LinkedIn Pages to ensure greater engagement with stakeholders through social media channels, in its endeavour to broad-base investment amongst the masses.
“It is vital that investment is broad-based and retail investors both within and outside of Colombo have the familiarity necessary to trade in shares.
Social Media, especially Facebook, has a high rate of proliferation amongst the urban and rural demographics therefore this is an easily accessible method of reaching out to the masses,” Chairman of the CSE Vajira Kulatilaka said.
The Facebook Page intends on reaching retail investors and students who are eager to receive information on upcoming awareness programmes and informational snippets on investing in the Stock Market.
Correspondingly, the LinkedIn page seeks to engage professionals by providing them information on the Sri Lankan Capital Market, furthermore it is seen as a medium of attracting new talent to the industry.
The newly launched social media avenues hope to provide a broader overview of the professional opportunities, educational and awareness programmes to be conducted by the CSE, the statement issued by CSE said.