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Information is sent out in a segmented form according to the needs of different user categories such as superintendents, CEO, division managers and buyers and so forth, F&W said in a release.

Jointly developed by F&W and Dialog GSM, the new service of segmented information ensures that customers are not inundated by unessential information but instead receive relevant and pertinent data.

F&W pioneered the online private auction system in Sri Lanka.

In an industry where other forms of competition are restricted by regulation, F&W is in the process of positioning itself with the use of IT, to differentiate itself from its competitors.

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