Top Up

Feb 09, 2011 (LBO) – Sri Lanka’s unit of UAE-based Etisalat said it has tied up with a payphone operator allowing prepaid customers to top up their balances or ‘re-load’ through call boxes. Etisalat is trying up with Tritel, which has a network of 1,600 call boxes around Sri Lanka.

“We launched this with Tritel because there is a growing demand for re-loads,” Dumindra Ratnayaka, chief executive officer of Etisalat said.

“As you know shops close by night and with this scheme we can provide our customers a reload facility twenty four hours of the day.”

A mobile subscriber can insert coins into a pay phone and top up the cards with as little as 20 rupees.

“Some shop keepers have limited the reload minimum amount to 50 rupees,” Ratnayaka said.

“Here we see Tritel stepping in and giving the customers an easier option.”

Etisalat says it has 3.5 million subscribers.