Two Decades

Mar 12, 2013 (LBO) – Sri Lankan advertising agency Triad which was founded in 1993 is making 20 years this March says it has grown into an award winning agency, which has also won in the market. “The brands that we have nurtured and built are today commanding a leadership presence, no matter what the category is,” co-founder Varuni Amunugama said in a statement.

“This is an achievement that we can reflect upon and gain satisfaction from as we celebrate 20 years of hard work.”

Co-founder Dilith Jayaweera says the agency was a ‘patriotic’ creative house.

“Our ideas were always based on local insights because that™s what was relevant to the local audiences,” he said.

“We took great pains to move around with the masses, getting real life feedback on how a brand could become a love mark in their hearts and minds.

“We shared the successes of local brands gaining momentum and increasing their share of the shelf. We enjoyed our partnership status in this exciting brand building process.”

The 115-member strong agency had had workshop in Colombo looking back at the past 20 years and to get ready to move to the future.

“We believe that companies are about the p