Bring it on

Aug 16, 2007 (LBO) – Sri Lanka’s top celco Dialog Telekom said it was not worried by the entry of Indian mobile giant Bharti Airtel which is set to start commercial operations early next year. Dialog has also launched low cost insurance schemes.

“We have operated in a very competitive market place alongside three competitors and they are all consumer-centric and high quality players,” says Hans Wijayasuriya, chief executive of Dialog Telekom.

“I do not see anything new in terms of competition.”

Value Added

Bharti Airtel plans to invest 200 million dollars in Sri Lanka and hopes to win customers with value added services like financial transactions and music and third generation (3G) mobile services.

The celco will roll out its network covering 65-70 percent of the island and offer connections from early next year

The company is a unit of Bharti Enterprises, a big Indian telecom service provider with 44 million customers, and is among the top three listed firms in India.

Bharti is a late entrant to Sri Lanka which already has four other players which are well entrenched and have been competing with each other for years.

“The real question is wh

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