HSBC CFW introduces impact-based responsible program for the Sri Lankan fashion industry

Ajai-Vir-Singh-Colombo-Fashion-Week

Ajai Vir Singh, Founder & Managing Director of Colombo Fashion Week

Mar 04, 2020 (LBO) – The “Responsibility in Fashion” program by HSBC Colombo Fashion Week introduces three responsibility and circularity-based initiatives, which are actionable impacts and with this HSBC Colombo Fashion Week opens the door for the stakeholders of the Sri Lankan fashion design industry to embrace and start on a journey towards circularity.

Issuing a statement CFW said it also presents a platform for anyone in the region to utilize this program to further their responsible and sustainable goals.

“This is the first-of-its-kind in the world with solutions that are relevant, cutting-edge, and easy to adopt. This was a result of months of research and behind-the-scenes efforts.”

The three actionable impacts are – Garment Enhancement Guarantee, Garment Disposal Plan and Return-After-Use-for-Repurpose, these three take every garment towards achieving Circularity and making every attempt to save them from ending up in a landfill.

In addition to the above, a first-of-its-kind garment evaluation tool is being introduced, The Responsible Meter.

This tool evaluates every garment presented at this season of Colombo Fashion Week and it will continue from here. It is based on environmental, societal and organizational wellbeing.

In 2020, the focus of CFW is to encourage all the participating Sri Lankan designers and connected stakeholders to embark on this responsible journey. This focus is primarily to align the Sri Lankan fashion design industry on a Responsible path, while celebrating the effort and the story of every garment. This will also profile the industry and showcase the intention of participating designers.   Sri Lanka will be the first in the region that will embark on this collaborative program.

CFW has maintained emphasis on developing the next generation of Sri Lankan fashion designers since inception and this consistent focus has resulted in CFW receiving the highest number of applications for the Emerging Designer Program this year.

13 high potential young designers have been mentored and selected to present their collections in what will be the biggest Emerging Designer showcase to date. This is an important sign for Sri Lanka’s fashion design industry. These young designers will also incorporate the Responsible Meter and the 3 actionable impacts into their collections under the guidance of CFW.

“The fashion industry now features among the top 5 most polluting industries in the world. It was always in our hearts to create a responsible and actionable program that could be very relevant not only to Sri Lanka, but also for key fashion countries in the world to adopt. We’ve been working on it for the last few years and I am happy that we’re the first in the world to implement such a program.” said Mr. Ajai Vir Singh, Founder & Managing Director of Colombo Fashion Week.

In its 17th year, HSBC Colombo Fashion Week has stayed true to its vision of creating a multi-pronged platform that has revived, enhanced and developed the fashion design industry, and expands this vision further with the new path of Responsibility-in-Fashion.

This edition of HSBC Colombo Fashion Week will see nearly 30 designers who are set to showcase their collections over a period of four days. Some of the international designers include Kanika Goyal and Siddartha Tytler while the Sri Lankan designer pool includes Charini Suriyage, Dimuthu Sahabandu, Indeevari Yapa Abeywardena, Sharmila Ruberu, Dinesh Chandrasena, Asanka De Mel, Dinushi Pamunuwa, Fouzul Hameed, Amilani Perera, Aslam Hussein, Kamil Hewavitharana and Jai by Aashki amongst others.

On its journey of developing fashion in Sri Lanka, Colombo Fashion Week has formed strategic partnerships with Sri Lanka’s leading and like-minded brands.

HSBC as the Title Partner; Hilton Colombo as the Official Host Hotel, TRESemmé as the Official Hair Care Partner; Shangri-La Hotel Colombo as the Official Hospitality Partner; Vogue Jewellers as the Official Jewellery Partner; Vision Care as the Official Eyewear Partner; High Commission of India as a strategic partner presenting Indian designers; Jaguar Land Rover as the Official Automobile Partner; Hameedia; Dialog Club Vision; Ramani Fernando as Official Hair and Make-up Partner and Emerging Media as the Outdoor Digital Media Partner. All of these entities share and extend their support towards the vision and aspirations of Colombo Fashion Week.

This season of HSBC Colombo Fashion Week will take place from the 18th to 21st March 2020. For more information on Colombo Fashion Week’s Summer 2020 edition visit the official website www.colombofashionweek.com. Follow Colombo Fashion week on Instagram (@colombofashionweek) and Facebook (@colombofashionweek) for the latest updates, photos, videos and more.