"It makes an immediate link to our core business, which is providing no-frills flights to bring people to and from Dubai.
"The name also carries a strong association with the city of Dubai, itself a brand synonymous with excellence, reliability and an international, pro-business approach."
FlyDubai will initially focus on regional flights within the Gulf Co-operation Council area and surrounding countries.
Its operations will be entirely separate from Emirates Airline and Group.
"Since the government announced the formation of Dubai’s new low cost airline in March, it has been all systems go," FlyDubai chief executive Ghaith al Ghaith said.
"We are recruiting for key positions, evaluating aircraft options and routes, working out our pricing and distribution strategy, and putting in place the structure and operational resources for the