The Development Lotteries Board (DLB) is playing a new lottery ticket to reach a Rs. 1 billion bottom line target by end 2004, after posting a profit of about Rs 750 mn for 2003.
The new lottery ticket, Jayoda, will also push up 2004 revenue estimates to Rs. 5.2 billion up from Rs 3.7 billion last year. rn
rnDLB Chairman J K Fernando told reporters on Wednesday that Jayoda would also help the Board take rivals National Lotteries Board (NLB) head on with six draws per week. rn
rnUp until now only NLB offered six draws a week with the DLB lagging behind with four. rn
rnldblquote We are targeting a sale of one million tickets at the very first Jayoda draw
dblquote , said a confident Fernando. rn
rnMeanwhile, Fernando said an all-new reward system was also being introduced to add incentive to play the lottery.rn
rnThe ticket offers a super jackpot starting at Rs 10 million along with the standard Rs 1 million jackpot and the regular cash prizes. rn
rnAdditional rewards include a choice between