To be held on May 12 at the Sri Lanka Exhibition & Convention Center, the event brings together the advertising industry.
Around this year's awards would be built a series of seminars and interactive workshops to develop news ideas and concepts spiced with opportunities for relaxation, its organizers said.
A series of the 'themed parties' have started from Monday.
"Organised by a team known for their flamboyant, stylish and distinctive events, the festivities are guaranteed to leave Colombo yearning for more as they promise to outdo last year™s highly successful debut event - the first ever Chillies held in 2006," Chillies promoters said in a statement.
Chillies is a joint industry initiative of the International Advertising Association (IAA) and the Association of Accredited Advertising Agencies (the 4A's) together with Sri Lanka's marketing and media fraternity.
After the 'Going Jap