The advertising industry is riding the spending wave from the last two years of economic growth and the SLIM awards organisers are looking at maintaining momentum despite new food advertising regulations coming in on April 1st.
Advertising agencies say that most clients loosened budget strings last year and became more adventurous with advertising messages and methods of delivery.
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rnldblquote As a result ad agencies were able to be more creative and opt for better quality endash or more expensive endash productions, dblquote explained one creative head from a leading international ad agency.rn
rnPrint, radio and the more expensive television advertisements increased over the last year, say ad agencies, accompanied by a jump in quality of production.rn
rnMeanwhile the SLIM awards is hoping to increase current faith in the ad industry by changing its awards scheme structure.rn
rnThis year the SLIM awards is expanding audience from ad agencies to clients, dblquote said Thushantha Karunana