May 14, 2007 (LBO) – International judges marking creative works for Sri Lanka’s Chillies advertising awards have been so strict on maintaining high standards that there were no winners in some categories. “Next year’s steering committee will without doubt deliver an event that is even better than this year’s. There are learnings from this year that they can tap into, to further the standard and experience in 2008,” S. Srikanth, Chairman Chillies Steering Committee said. “The judges have been very strict on standards,” Laila Gunesekere, Executive Director Marketing of Grant McCann Erickson told reporters Monday.
Managing Director of Leo Burnett Solutions, Ranil De Silva said there was a marginal improvement on last year’s number of medals awarded despite fears higher standards could reduce the number of winners.
“The creative works have improved from last year. We saw some excellent crafting on the show,” De Silva said.
The international judges set the benchmark higher for Sri Lankan advertising creative works this year in order to get the industry to raise standards.
The move followed complaints by industry experts and the public alike of poor standards and taste in some of the local a