Meetings and conference travelers are thronging to Sri Lanka, overshooting expected targets to 18 percent of all tourist arrivals in 2003.
ldblquote Already at mid year we are 60 percent over target and we expect that we can capture 18 percent of tourist arrivals this year. This is more than the 15 percent we projected for 2003 dblquote , says Additional General Manager, Sri Lanka Conventions Bureau (SLCB), Senthil Gopinath.
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rnlquote Meetings, Incentive, Conference and Exhibition travel, or what is called MICE tourism, attracts mainly business traffic, delegates and visitors for an event, as against for leisure.rn
rnThis is a high value niche market of big spenders in a high income bracket, many who spend nine times more than an average holidaymaker.rn
rnThe surge in growth is largely from India that was book-marked for priority attention in promotions of Sri Lanka as a MICE destination.rn
rnThe focused efforts are paying off.rn
rnldblquote We struggled for the past six years to promote MIC