Multi-media age finally dawns, media bosses say

CANNES, France, Oct 13, 2006 (AFP) – After years of eager anticipation and a lot of talk, the multi-media age has finally dawned and a string of breakthrough deals at this week’s largest ever MIPCOM audiovisual trade show will send it on its way around the world. That was the message from the entire line-up of some of the most powerful names in the worlds of television, film, telecommunications and the Internet who flew in to the show that closes here Friday.

They all agreed that digital media is now rolling out and will result in people being able to get their entertainment fix where, when and how they want.

As Anne Sweeney, co-chairwoman of Disney Media Networks summed it up here this week: “Almost a year ago to the day, technology changed everything — again — when the video iPod made television an even more personal experience for viewers.”

“In the 12 months since then, the digital world has brought us even closer to the people who watch our shows,” she said in a keynote speech to a conference hall packed with many of the main movers and shakers of the audiovisual and digital media world.

Digital was the buzzword among the thousands of execs who streamed into this small, ritzy Riviera resort for the five-day show, and how it is re-shaping the

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