Sri Lankan shoppers buy the same sort of items and brands irrespective of whether they shop in a plus super market or the neighborhood corner store.
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Sri Lankan shoppers buy the same sort of items and brands irrespective of whether they shop in a plus super market or the neighborhood corner store. Market research firm AC Nielson however says supermarkets that account for 13 percent of trade in consumer goods should be able to attract more people since shopper habits are uniform.
The number of supermarkets has grown in the last five years despite the large Sathosa chain closing down a 140 outlets some of which could be considered supermarkets.
More people also shop at these outlets.
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The number of outlets grew by around 10 percent this year compared to last year.
Modern trade, the sale of consumer goods is slowly moving to supermarkets from corner stores.
Fast Moving Consumer Goods like milk powder, biscuits, malted food and toilet soaps are the most popular things that are brought at super markets.
Items demanded at traditional stores are also the same according to AC Nielson a consumer research organization.