July 1, 2006 (LBO) – Retired banker Lakhman Edward is one of the many few hundred investors bold enough to track their equity portfolio through the internet. Internet trading has been slowly picking up in this island nation of 19.5 million people where seasoned punters still prefer to use their relationship with stockbrokers to chart their investments.
When he left full time employment, Edward dabbled in the market for a short term gains, before his broker convinced him to trade using the internet.
“You can’t expect an investment advisor to call you all the time, and my disturbing them all the time. So here you have the information available and this can be maximised to your own advantage,” explains Edward while seated at his home in Moratuwa.
If he feels inclined to buy or sell stock, it only requires a couple of clicks to carry this out.
“The system provides that you can always place your orders, either a buy or a sell, and then get about with my normal activities,” says Edward.
“Generally 9.30 a.m. to 10.00 a.m. is an active period which I prefer to be around, even 1.30 p.m. to 2.00 p.m. on an average day. You have the option of pl