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Marketing professional, are pushing for more representation and recognition at boardroom level. Although there is a marked increase in people joining the profession they are inadequately represented at top decision-making level according to a top marketing body here.
Boardrooms in Sri Lanka tend to be dominated by finance professionals who are not the best of people to direct market-oriented strategies.
UK based marketing institute Chartered Institute of Marketing (CIM) says it is now gearing to give an all-round training to marketers to help them break this barrier.
Knowledge Factory is an institute that trains aspiring marketers.
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Here students analyze the performance of companies that have successfully won global markets.
The study goes well beyond twilight hours.
Each year around three hundred people pass out as CIM qualified postgraduate diploma holders in Sri Lanka.
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Though the numbers are high very few are represented at top decision-making level in companies.