Softlogic Finance PLC one of the country’s leading financial services firms, has formally appointed Aaron Russell-Davison as its new Chairman, effective from 24 October 2019. He succeeds Ashok Pathirage who resigned as Chairman of the Board of the Company after serving the regulatory maximum period of nine years.
Mr Russell-Davison brings a wealth of experience and background to Softlogic Finance with over 20years experience in Global Financial Markets having previously worked for Standard Chartered Bank Singapore as the Global Head of Debt Capital Markets. He has also functioned as the Director of Capital Markets at other prominent global institutions such as Credit Suisse, Hong Kong, Standard Bank of South Africa and HypoVereinsbank, London.
“My elevation to the post of Chairman is part of Softlogic Finance’s vital shift towards a fresh phase of growth and development. This recent drive has been characterised by a number of new initiatives that include the streamlining and digitisation of its business operations in an effort to move towards a prominent position in the market,” said Mr Russell-Davison.
“This strategy is already operational, being launched alongside the hashtag #Change-is-Good. This will facilitate the delivery of unparalleled convenience and value to the company’s customers while also focusing on the overall client base of the Softlogic Group, which includes Asiri Hospitals, Odel and other retail franchises.”
Mr Russell-Davison previously held the post of Deputy Chairman of Softlogic Finance after coming aboard in 2017 and currently serves as a Non-Executive Director at Softlogic Holdings PLC and Softlogic Capital PLC and a Non-Executive Independent Director at Amana Bank PLC.
Softlogic Finance PLC is the financial services arm of diversified conglomerate Softlogic Holdings, which also has interests in healthcare, retail, ICT, leisure, automobiles and restaurants. The Company is a registered finance company under Finance Business Act No. 42 of 2011 as well as a Specialised Leasing Company licensed by the Central Bank of Sri Lanka under Finance Leasing Act No. 56 of 2000.