May 03, 2010 (LBO) – Sri Lankan information technology companies are trying to attract business process outsourcing (BPO) work from European small businesses, an industry group said in a statement. “Sri Lanka is a unique and competitive destination for specialized and SME (small and medium enterprise) sourcing,” said Reshan Dewapura of the island’s state-run Information and Communications Technology Agency.
“We see an increasing interest from European SMEs who are looking to extend their organizations globally for access to quality and cost effective talent,” he was quoted as saying at the International Outsourcing Forum in London.
IOF attracts leading buyers and supplier of IT/BPO services around the world.
Sri Lanka was the lead sponsor of the 2010 IOF event aiming to draw attention as a fast emerging sourcing destination for IT/BPO work.
It was part of an aggressive promotional campaign to promote Sri Lankan IT/BPO capabilities in the UK and Europe by the industry body Sri Lankan Association for Software and Services Companies (SLASSCOM).
“We are focusing on UK and Europe as one of our strategic markets to promote the Sri Lanka IT/BPO industry,” said Ashique M Ali, Dir