Sprouting Mobile

Dec 08, 2006 (LBO) – A top mobile phone maker expects the Sri Lankan handset market to grow by 25 to 30 percent next year as the country, as the country’s cellular operators reach out to rural customers.

Nokia, the world’s largest mobile phone maker, has already experienced a surge in handset sales here since introducing handsets with the Sinhala language interfaces, the country’s most widely spoken indigenous language.

“It has fairly low penetration and very fast growth. The market will grow at 25 to 30 percent,” Prem Chand General Manager Emerging Asia Customer and Market operations Nokia Asia Pacific told reporters in Colombo.

Chand also says Sri Lanka is a more developed market in the region. “We will be nurturing, developing the local industry, providing education, providing training for the channels.”

Nokia hopes to work with the distributors, retailers and service partners to provide education and training to the consumer sector on phone usage, which was called the customer’s ‘out-of-the-box experience’.

They also hope to provide a range of customized products such as the Sinhala phone which was released in September this year that has increased Nokia sales three fold.

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