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Sri Lanka A&E unit in new deal with apparel industry

July 24, 2008 (LBO) - American & Efird Lanka (Pvt) Ltd. has secured a deal to be the preferred sewing thread supplier to Sri Lanka's apparel industry for the third year running, a company statement said.

A&E (Lanka) commands a large share of the Sri Lankan market for sewing thread. The company has signed a memorandum of understanding with the Sri Lanka Apparel Exporters Association.

"There has been a tremendous demand for our products and this endorsement will strengthen our commitment and brand further," said Angelo Leanage, General Manager Sales & Marketing at A&E Lanka.

The firm's ongoing initiatives of sustained research and development, rationalization of production processes and efficiency continues to add value to many apparel makers in the country, he was quoted as saying in the statement.

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