Sri Lanka tea industry eyes Chinese market

March 25, 2009 (LBO) – Sri Lankan tea exporters are being encouraged to take part in a forthcoming tea fair in Hong Kong as a means to penetrate the huge Chinese market, in industry officials said. Hasitha de Alwis, director (promotion), Sri Lanka Tea Board, said firms taking part in the tea fair will not only be able to enter the Hong Kong tea market, where demand for Ceylon tea is strong, but also that of China.

The first Hong Kong International Tea Fair is to be held during August 13-15, 2009, alongside the city’s annual food expo which draws large numbers of buyers from around the world.

Hong Kong is today viewed as the culinary capital of Asia with many restaurants and tea bars, Josephine Lam, sales manager, Hong Kong Trade Development Council (HKTDC) which is organising the fair, told a news conference.

Hong Kong draws more than 10 million foreign tourists and another 19 million mainland Chinese tourists each year.

“We’re trying to promote this with the tea export trade,” said de Alwis of the Tea Board.

“This is a good opportunity and a platform for the Sri Lankan tea industry to try to promote our teas not only in Hong Kong and mainland China but elsewhere as it dra

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