Sri Lanka to make logistics more popular among work force

Apr 06, 2010 (LBO) – Sri Lanka’s shipping community is trying to raise more awareness of trade and logistics among the work force and students to try to overcome a critical shortage of skilled people, officials said.

Organisers said they also hope to encourage schools leavers and university students to look at logistics as alternative areas of employment as the country tries to become a maritime and aviation hub with new ports and airports being built.

They said 40 teams with over 200 people are billed to take part in the quiz to be held on April 21, 2010.

Ruwan Senanayake, the quiz master who will conduct the programme, said participants range from exporters and importers, to service providers like banks, freight forwarders, and shipping lines.

“Also we’ve opened it out to schools and educational institutions because we believe the industry’s future lies with young people.

“We want to create an interest about the industry which contributes about 10 percent of gross domestic product.”

The winning team will walk away with a 100,000-rupee prize along with a memorial trophy named after Lalith Athulathmudali, a former shipping and trade minister.

Athulathmudali, who was assassinated by