The art of selling fridges to Eskimos is not good enough any more for the marketing fraternity, now demanding industry specific training to battle it out in today’s supercharged rat race. Having successfully launches a specialised marketing diploma for the garment industry, the Synergy Institute says next on the cards is the UK based Communications Marketing and Advertising (CAM) Foundation's Advanced and Higher Diploma programmes.
In a tie up the Accredited Advertising Agencies Association (Four A's), the Institute will offer the programmes from January 2005.
The advertising industry will be the main target student population, but Synergy chief Michael Ranashighe says internationally a wider cross section of qualified marketers are also taking up the qualification.
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Ranashighe expects at least four to five employees each from the 38 advertising agencies affiliated to the Four A's to participate in the programmes each year.
The programme will be available to students from January 200