Virtual Ad

June 14, 2010 (LBO) – Sri Lanka's Triad Advertizing has launched Triadhot.com, a virtual advertising agency, to service global clients' online advertizing at lower cost than existing international competition, a statement said. The agency would offer research, strategies, creative ideas, storyboards and jingle scripts on demand for its customers, it said. Triadhot.com would be based in Singapore, a regional business hub, to cater international clients, it said.

The virtual ad agency will offer convenience, customization and a cost-effective advertisement solution to its customers, it said.

"We have skipped a level in the evolution cycle of a typically multinational agency and have ventured beyond to create a fully fledged virtual agency, offering all that a full service agency would," Dilith Jayaweera, joint managing director of Triadhot.com said.

The company's back-end operations would be carried out in Sri Lanka, India and Pakistan due to lower operational costs.