Work is expected to start this year, and SLT hopes to include its brand valuation into its 2004/5 financial statements.rn
rnThe consultant will first have to take stock of the present brand, make changes and discuss with stakeholders as to where they would like to position their brand.rn
rnldblquote It will be a year long process, and we want the consultant to work with us right throughout, to build and value our brand, dblquote says SLTs Chief Corporate Officer, Pat Abeysekera.rn
rnSri Lankas largest telecom operator is among the growing number of firms that is keen to include its brand valuation into its balance sheet. rn
rnA brand valuation usually brings together market analysis, brand metrics and financial performance in a meaningful and pragmatic structure allowing leading edge brand companies the opportunity to significantly improve their business model.rn
rnMarketers understand brand equity metrics and market performance measures of the brands under their stewardship in a competitive co