Wide Choice

Sept 26, 2006 (LBO) – Japanese telco NEC Tuesday inked a deal with Sri Lanka’s Steuartel (Pvt) Ltd to sell its cellular handsets in the local market. “We hope to cater to the medium and the high end market with phone units made in Japan. Phones at entry level will be priced at 11,900 rupees and higher,” Sahen Sonnadara Director Steuartel said.

Local handset market is dominated by Finland’s Nokia. However, quite number of handsets are brought down illegally and sold at a steep discount to the originals.

Sonnadara says, they initially hope to sell 3,000 to 4,000 units per month where the monthly demand for new phones is around 100,000 150,000 units.

“¦we are pleased to be partners with not only one of the world’s leading Telco giants, NEC but also Sri Lanka’s leading mobile telecommunications solutions provider, Dialog Telekom,” Group Chairman S Skandakumar said.

NEC also plans to introduce third generation (3G) mobile phones with service centre with Steuartel and Dialog’s backing.

Dialog Telekom being the first to start South Asia’s third generation mobile service with internet access up to 1.6 megabits per secon